Spreading news in the modern era (or, it's impossible to keep a secret)...

It's funny: universal connectivity and the Internet both make life easier and more difficult at the same time.

Example A: Sonja's and my engagement.

We got engaged on a Friday afternoon. It was a great - and personal - event. While we both wanted to tell the world and shout about it from the proverbial rooftops, we had to be careful about it.

Yes, sadly, the fact that I gave my girlfriend (now fiancee) a ring, became a news story that had to be spun.

We couldn't just change the status of our relationship using Facebook or post a MySpace bulletin. Though it's now the easiest way for us to reach everyone in our extended network of friends and relatives, it's also super-impersonal.

However, using the old-school method of calling up people or putting an announcement into the newspaper wouldn't work, either. Who's got the minutes to spare on their cell plan to call dozens of people? And does anyone under the age of 70 actually read the engagement page anymore (most papers don't even put it into their print edition anymore, unless you pay for it).

We knew that we would have to, eventually, share the news of Facebook. But before we did that, we had to carefully control the news and "leak" it out to the right people. If we had hired a mouthpiece and a press secretary, it couldn't have been more orchestrated.

Sonja and I started, of course, by calling our families with the news. Both sets of parents knew that this past Friday was THE DAY I'd propose, so they weren't too surprised to hear the news. We then called our siblings and started the process of clicking through our respective cell phones and making sure our closest friends heard the news first. For her, it meant her best girlfriends and a few from college got the news. On my part, I called my senior-year housies from college and a couple other close friends over the course of the weekend.

But that was it. To be honest, it's sort of a big pain to call and rehash the story time after time (anyone's who's had a kid or gotten engaged knows this). We knew that an email would be the best method of telling everyone. When it's a big piece of news, like the engagement, you want to have everyone tell their side. So it took a while to compose the email together and then put together our lists and send it out.

Hence, the web 2.0 silence for 3 days about the big news - we didn't want to just announce anything to the entire world before we told the people that we wanted to. It was kind of funny, not updating my Twitter, hinting at news on Facebook until we wrote every word, made every call and made sure the timing was right. It was the equivalent to an outlet breaking a news story at 3pm - just in time for the evening news to crash a piece.

So, now you all know. That's what's important. The news is out there and now Sonja and I can figure out what the heck it is you're supposed to do next after you're engaged.

To everyone that we didn't call or missed out on the email - it was an oversight and I'm sorry. I could barely think straight while I was on one knee, proposing to the woman I love. Do you really think I can keep my address book organized? I'm still on cloud 9, pinching myself and making sure it's real.

Thanks for all the love in return from y'all - it means a ton!